Over the last few years, Goodments has been on a journey to deliver an investing experience that changes how people think about investing. Empowering investors from every skill level to be able to invest to make money and do good.At the same time the team at Goodments has been on a journey to build a business that delivers a meaningful impact on the future of our planet and in doing so makes our customers proud to be associated with us. A key part of this is to ensure that we do what we say. We want our customers to invest in good businesses; ones that hold themselves to account to the impact they have on the planet and their communities. So we must do that same. This month, we are proud to announce that Goodments has become a certified B Corporation, a new kind of business model that balances doing well and doing good.
Why Goodments made this commitment
The B Corp™ movement is huge internationally, only gaining momentum in Australia within the last few years. Well known international companies like Patagonia, Ben & Jerry’s and Allbirds are B Corps and part of a new breed of companies who share the desire to reduce inequality, lower the levels of poverty, create a healthier environment, and build stronger communities.
Being a force for good is deeply rooted in the DNA of Goodments. We founded Goodments so that we could empower a community of individuals to have an impact on the world with their investments. The power to decide where to and where not to invest is an increasingly powerful force to change corporate behavior and in turn the future of our planet and our communities. So making a commitment to be held to the highest standard was a no-brainer.
As the Goodments community continues to grow, our impact on the environment, community, and corporate culture is only going to expand. And now our B Corp Certification will be another impetus for us to make decisions that will keep us honest, have a positive effect, and help us challenge the old school practices set by many legacy brands.
So what does being B Corp mean?
To become B Corp Certified, we had to meet their rigorous standards of social and environmental performance. It was hard work, but it shows we’re serious about our goals and purpose.
Being a Certified B Corporation is more than a recognition and commitment; it’s a legal requirement to ensure we continue to meet rigorous standards around social and environmental performance as well as how we conduct ourselves as a business. We now are required to follow a set of standards surrounding our business practices as they relate to our workers, suppliers, community, the environment, and, of course, our customers. Being held legally responsible to meet these high standards holds us (and all other B Corps) accountable to our commitments over time, allowing us to stay honest and transparent with ourselves and with you, our community.
We’re happy to be part of the B Corp family, but we also know that there’s a lot more that we can be doing. Watch this space!