Whether you’re a rookie embracing adult life in all its glory, or perhaps already a decade or so into the adult game, now is a better time than ever to start thinking about your long term financial investments.

Perhaps you are working a cool new job that pays the bills with a tidy sum left over, moved into a sweet new house and are taking up a new craft to show that you are serious about this ‘adulting’ business (looking at you, KonMari). What now?

Next is to start thinking about the big picture. What is the best way to maximise your long term financial security whilst guaranteeing your hard earned dough empowers ethical business? The answer lies in how and what you choose to invest in.

While it is easy to imagine the “Australian Dream” of owning your own home, and the adage “there’s nothing safer than brick and mortar” instills a yearning to be a proud home owner, in reality, the opportunity to buy property is becoming increasingly unaffordable in most major cities. Unless you have amassed a considerable amount of savings (you will need around $100,000 for a Sydney house deposit these days), you may need to hold off on a piece of that property pie.

On top of that, we are living in an era where sustainability just can’t be viewed as an afterthought. With climate deniers posing a bitter threat to the planet and the US govs latest attempts to install dark-age era environmental policies, now is the time to question the underlying impacts of where you are investing your money and how you can invest in companies that are making a conscious effort to do no harm to the planet, if not bettering it (and smashing their performance targets at the same time).

This is where Goodments comes in. No longer do you need to worry about unwittingly putting your investments into funds who have stakes in oil (ugh!) tobacco (bleugh!) and firearm companies (no thanks!). Times have changed from the traditional ways of investing. As the legendary Keith Richards once said, “To make a rock ’n’ roll record, technology is the least important thing.” However, when it comes to investing, technology certainly has its advantages. These days, just about every man, woman and child has a smartphone. We no longer lug around phones the size of bricks and there’s an app to make life easier for just about everything these days. The rise and success of disruptive technologies (think Uber, Airbnb and Netflix) has given power to the consumer, so why shouldn’t it work for investing?

We believe that investing in sustainable business should be easy, and that investors should have the choice and knowledge of where they are investing their money. The best investors out there know that investing in companies that have sustainability built into their DNA are shown to do well in the long term. The first step is to recognise that you have the power to make your investments count towards what matters to you, and we’re pretty optimistic it will create a better future for your wallet, corporate culture and the planet.